Sending your HQ series

Options and tips for sending out your edition

There are four different options for sending:  

• Send a test
• Send now
• Schedule a send
• Forwarding a sent edition via Resend
• Resend to unread

Send a test

We recommend sending a test to confirm that your edition is perfect before sending to your full audience.

• Once you are ready to test, hit "Send" in the top right corner of the editor and select "Send a test."
• Enter the email addresses for the contacts you would like to receive your test. You can include up to 50 recipients in a test. Make sure to separate the emails using a comma. 
• Hit "Send a test" and keep an eye on your inbox! 

Send now

You can send immediately with the option to send to your full audience or a custom audience made up of segments. 

• Once you are ready to send, hit "Send" in the top right corner of the editor then select if you would like to send to your full audience or custom audience. 
• If you select "Full audience," the edition will be sent to all of the recipients listed in the audience page. 
• If you select "Custom audience" you will need to enter the specific segment you would like to send to. 
  • The segment must be created under the specific series audience page. 
  • For further instructions on how to segment your audience you can visit this article. 

Schedule a send

You can pick a future date and time for your series to be sent. The delivery time will be local to your (the sender’s) timezone. 

• Once you are ready, hit "Send" in the top right corner of the editor and click ‘"Schedule send."
• Select if you would like the edition to be sent to your full audience or custom audience, select your time and date, then hit "Schedule send." 
• To edit or cancel a scheduled send, select the draft of your scheduled send. At the top of your draft there will be a banner showing your scheduled send info, hit "Edit delivery options" to update. 

Forwarding a sent edition via Resend

You can forward a sent edition to someone outside of your audience by using the resend feature.

• Navigate to your "Sent" tab and select the three dots on the right of the edition that you would like to forward.
• Hit "Resend" and then click "Manual add" enter the email addresses of the new recipients. 
  • If you would like the new recipients’ analytics to appear in the series analytics, make sure to select the button "Add new recipients to the audience list" and then hit "Resend."
• The forwarded edition will look exactly the same as a regular sent edition. 

Resend to unread

Resend to unread allows you to resend your edition to any recipients that have not opened or viewed the edition after the selected timeframe. This feature is turned on to resend after 24 hours by default to impact your open rates. 

💡 Things to note:

• You cannot modify the subject line or content in the resend. The content will remain exactly the same as the initial edition. 
• The resend will land in the recipient’s inbox as a brand new email. 
• If the recipient does not open the initial edition but opens the re-sent edition, the analytics will update to show the open but you will not be able to decipher if they opened the initial send or resend. 
• You can select the time you would like to resend the edition. Our research indicates that the best time to resend is after 1 day. 
• To turn off this feature, simply uncheck the box in the modal. The resend option is a user-level setting. 
• Only users with “Sender” permissions can access this feature. 

1. Send now & Scheduled send modal 

• From the editor, hit the blue “Send” button and select either “Send…,” or "Scheduled send."
• Leave the “Resend to unread recipients” option turned on at time of initial send, and update the resend time if desired. 
• This will resend the edition to any recipients that have not opened or viewed it after the selected timeframe.

2. "Sent" tab in Workspace

• From your Workspace, navigate to the “Sent” tab and select the three-dots to open the overflow menu. 
• Select “Resend” and choose “Unread” to send to all unread recipients or select “Manual add” to send to new recipients. 
• You’ll have the option to schedule the resend time or send now. 

How to turn off Resend

• To turn off, uncheck the box next to “Resend to unread recipients”
• The resend option is a user-level setting. Each sender must turn it off in their send modal regardless if a previous sender of the same series turned it off. 
• If a sender unchecks the “Resend” option, it will remain unchecked for future editions across all of their series and will no longer be the default option. 
• ❗If a sender uses a different device or browser, or clears their cache, the “Resend” option will be turned back on by default.

FAQs 

If I schedule an edition to send and then update its audience, will the series send to the updated audience?

Yes, your series will go out to its audience list at the time of sending.

Can a series be unsent? 

No, once an edition is sent it cannot be unsent or canceled.

Who does my series look like it’s coming from when it’s sent?

By default, Axios HQ series send from noreply@axioshq.com, but you can customize this send from address by integrating with a custom domain. 

• Sending from a recognizable email address makes your messaging friendlier, lets you stay on-brand, and gives your audience confidence that your editions are coming from you!
• Please contact your Axios HQ account manager or help@axioshq.com to get set up with your custom domain.

You can also edit the sender name on the Settings page to set the name that will be attached to your series in recipients’ inboxes, regardless of the send from address.

How can I prevent my messages from going into the spam folder?

There are a few basic steps we recommend you and your IT team take to help ensure your editions land in your audience’s inboxes:

• Allowlist outgoing requests to .axioshq.com/ in your firewall settings
• Safe-sender noreply@axioshq.com and help@axioshq.com
• If you’re sending to an external audience, encourage them to safe-sender whatever email address you’re coming from

How can I see how the analytics changed from initial send to resend?

Analytics for the resend will be captured and incorporated in the analytics report, but will not differentiate between the initial send and the resend. We recommend comparing analytics from the “Edition rundown” email that is received 24 hours after the initial send and the analytics after the resend. 

Is there a way to turn the resend option off entirely for my entire organization or series?

Not at this time. The resend option is a user-level setting. If a sender unchecks the “Resend” option, it will remain unchecked for future editions across all of their series and will no longer be the default option. However, if a sender uses a different device or browser, or clears their cache, the “Resend” option will be turned back on by default. 

Why did an audience member receive another edition even if they read it the first time?

We use a tracking pixel to measure and track email opens. If the tracking pixel did not load when the first edition was opened, then the tracking pixel was most likely blocked by spam filters. If an internal audience member encounters this experience, please reach out to your IT team to loosen internal spam filters. 

Why do you recommend resending after 24 hours?

Our team dug into send time and open time data to determine when the best time to re-send an edition was, and concluded that most audience members open the edition within the first hour of the send and these opens start to taper off after the 24-hour mark. 

Our recipients use Outlook and can view email content from a reading pane. If they view the email like that will they receive a resend? 

No, reading panes generally register as open. 

Can I resend to unread more than once? 

Yes, you can go back into the "Sent" tab and select "Resend" to access the send modal and resend to unread again.