Tips and tricks for increasing engagement with your series
1. Be consistent.
If you’re sending a weekly edition, send it on the same day and time each week.
- Your readers want to know what to expect – and when.
- We recommend sending at least six editions before trying to make any big changes.
2. Utilize HQ’s subject line score.
Subject lines are the first step to a recipient deciding whether or not to open an email. “Series Title: teaser 1, teaser 2” is a great format, because it gives your readers an indicator of this edition’s content while keeping it connected to your broader series.
3. Mention your series in other channels:
- Have managers mention it to teams,
- Post about it on Slack or Microsoft Teams,
- After sending, download your edition as a PDF and share it on your organization’s intranet.
4. Survey your audience for feedback.
HQ gives you the option of including a feedback block at the bottom of your edition, which can be toggled in your "Series Settings".
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You can choose to collect anonymous or identified feedback and add feedback text to your feedback block. Recipients can respond with a thumbs up or thumbs down and/or submit a comment. Use their responses to inform the next edition of your series!
4. Utilize polls
Engage your audience by incorporating anonymous or identified polls in your edition to get a pulse on what your readers are thinking. You can add a poll by selecting the bar graph icon in the toolbar at the top of the Editor.
Potential poll use cases include (but are not limited to):
- Trivia games – ask a question a reveal the answers in future editions of your series
- Surveys, including multiple polls to gather the most popular choices
- Logistical planning (e.g. What time works best for this meeting?)
- Guess the employee – have everyone guess a fun fact about a colleague
- Fun questions (e.g. What’s your favorite snack?)