Managing segments with Org-level Audience

Centralize and streamline audience lists across all series

Org-level audience management allows you to create audience lists and use them across different series. You can view, segment, and manage your audiences at the organization level and easily reuse your audience in any series. You also have the flexibility to create audience private or public audience lists based on your user level and package.

💡 Essential customers have access to org-level segments with only public lists only. 


Table of Contents: 

  1. How to create an org-level segment via CSV upload
  2. How to create an org-level segment via Existing Recipients
  3. How to apply an org-level segment to a series
  4. How to manage audience settings
  5. Org-level audience management FAQs

1. How to create an org-level segment via CSV upload

  • Navigate to “Audience” located on the far left menu bar
  • Select the “Import CSV” button to quickly upload your CSV.
  • Or select the “New segment” button >  “CSV” > upload your CSV
  • Once your segment is created, you can view/manage its recipients and manage which HQ users have access to the segment. 
    • A segment can either be Public or Restricted depending on your package.
    • Public - Any member in the org can pull this segment into their series
    • Restricted - Only admins/owners and members with permission to access audience management, and users specifically designated to access this segment can pull this segment into their series.

💡 Any updates made to segments at the org-level will then propagate down to those segments on the series level.

2. How to create an org-level segment via Existing Recipients 

  • Navigate to the “Audience” button located on the far left menu bar
  • Select the “New segment” button to create a new segment.
  • Click “Existing recipients” to create a segment from individual existing recipients or existing segments. 
  • Once your segment is created, you can view/manage its recipients and manage which HQ users have access to the segment. 
    • A segment can either be Public or Restricted depending on your package.
    • Public - Any member in the org can pull this segment into their series
    • Restricted - Only admins/owners and members with permission to access audience management, and users specifically designated to access this segment can pull this segment into their series.

3. How to apply an org-level segment to a series

  • Navigate to your series “Audience” tab and select “Manage recipients”. 
  • Select “Import segments” and choose which segments you would like to add. 
  • Then hit “Add recipients” ✅

4. How to manage audience settings 

Admins and owners can manage segment settings through the segment “Settings” page. Through this page admins and owners can: 

  • Select the default segment access for any new segments created. 
  • Do a one-time update to change all segment permissions for existing segments. 

5. Org-level audience management FAQs

Which packages include org-level audience management?

  • Essential customers will receive org-level audience management with public segments only. Essential customers will not be able to restrict segments or grant members an all-access pass to audience management. 
  • Advanced/Premier customers will receive access to the full feature, including the ability to restrict segments

What if I already have segments set up at the series level?

  • Those segments will remain associated with your series and will also appear in the org-wide segment view.

Can I still create a segment within my series?

  • Yes, that works the same.

How do Owner/Admin/Member roles intersect with this?

  • Owners/Admins can see all the “Audience” tab and view/manage all segments in their org.
  • Members can see the “Audience” tab and view/manage all segments in their org with proper permissions. Permissions are managed in “Settings” > “Users”. See more information on managing member permissions here.

Is a new segment Public or Restricted by default?

  • For Advanced/Premier customers, the default is restricted.
  •  For Essential customers, default is public since restricted does not apply. 

Can I change the default segment setting?

  • Yes, Owners/Admins can set the segment setting default to restricted or public in the “Segment settings” tab.