Configuring recipient timezone data

Set up timezone attributes for your audience so recipients receive your HQ sends at their local time.

Unlike other services that approximate timezones based on IP events, HQ uses your audience's actual timezone data. This means your recipients receive sends based on their real location, not potentially inaccurate VPN or IP-based estimates.

HQ's baseline format uses IANA timezone names, which are identifiers like America/New_York or Europe/London. We also support the following formats:

• Abbreviations: PST, EST, CT
• UTC offsets: +05:30, -06:00
• GMT format: GMT-05:00 Eastern Time (New York)

Table of Contents

1. Reviewing current timezone data
2. Syncing timezone data with an existing Directory Sync/HRIS integration
3. Updating your recipients timezones through a CSV upload
4. Editing individual recipient attributes
5. Assign a timezone attribute to your segments 

1. Reviewing current timezone data

🛠️ How it works:

• Navigate to HQ > Audience > Recipients.
• Click the columns button in the top right corner and enable the Timezone column.
• Review the column for each recipient. If timezone data is available, it will populate in that column. If the field is blank, the recipient does not have timezone data assigned.

2. Syncing timezone data with an existing Directory Sync/HRIS integration

🛠️ How it works:

• Navigate to HQ > Settings > Integrations and confirm which source system you are using for your HRIS or directory sync.
• Check with your IT team to confirm whether that system has a timezone attribute available for your recipients.
• If a timezone attribute is available, reach out to help@axioshq.com with your source system details and we'll help you map it to HQ.

3. Updating your recipients timezones through a CSV upload 

🛠️ How it works:

• Navigate to HQ > Audience > Recipients.
• Click Manage recipients and select Export CSV. This will download a list of all your recipients, their source, and any existing attribute data.
• Add timezone data to the Timezone column in the exported CSV.
• Re-upload the CSV by navigating to  Manage recipients > Import CSV. 
• Once the CSV is processed, the timezone column in HQ will reflect the updated data for each recipient.

4. Editing individual level attributes 

🛠️ How it works:

• Navigate to HQ > Audience > Recipients and find the recipient you want to update.
• Click on their name to open their detail page.
• Click the edit icon next to the Attributes section and scroll down to Timezone, use the dropdown selector to assign or update their timezone.
• Click Save once you're done editing.

5. Assign a timezone attribute to your segments 

🛠️ How it works:

• Navigate to HQ > Audience > Segments and select the segment you want to update.
• Click on the segment name to navigate to the detail page. 
• Click the Set timezone button under the segment name to associate a timezone with this segment.

We're actively building additional timezone options. In the meantime, reach out to help@axioshq.com with any feedback or questions.