Learn about Smart Brevity® Guidance and how it will make your content smarter, briefer, and clearer.
Table of Contents
- How Smart Brevity Guidance works
- In-line suggestions
- Headline & subject line help
- Smart Brevity settings
How Smart Brevity guidance works
Smart Brevity Guidance in Axios HQ combines Axios’ Smart Brevity expertise with machine learning to enable clear, more effective internal communication.
On each card within an edition, you will see a Smart Brevity Score that grades your card on how smart, brief, and clear it is. You will also get in-line tips that suggest ways to improve your content.
🪄 How it works:
- Click on the Smart Brevity score at the right-hand side of the editor to expand the panel and view all your recommendations.
- Scroll in the panel to see all your recommendations in one place.
- Accept each recommendation by clicking the check mark, or quickly accept all recommendations with the “Accept all” button.
- Use the collapse arrow to close the panel when you want to focus on your writing process.
Using the vast collection of Axios’ journalism and our in-house Smart Brevity experts, we trained Smart Brevity models to recognize facets of Smart Brevity style. The models compare your content and useful context, such as text length, against Smart Brevity style, in order to provide timely recommendations.
- Suggestion Types – Different types of suggestions include identifying where it makes sense to add axioms, shortening sentences with smart replacements, and employing strategic styling for ease of reading, including bolding and bullets.
- Suggestion Actions – You can convert your content to the suggestion or mark it as helpful. If the suggestion is not something you’d like to incorporate, you can also dismiss it.
The Smart Brevity Score is generated by looking at multiple aspects of your card, including its length, readability, formatting and whether or not it includes visuals. Think of it as a high-level indication of whether your card has the basic components of Smart Brevity.
- Your score will be triggered as soon as you’ve typed 10 words into a card. From then on, it will update as you add more content and modify formatting.
- You can learn more about what goes into your Score by clicking on it in the right side panel.
Headline & subject line help
Nothing will make or break your ability to pull readers in and keep them engaged more than your subject line and headlines.
Every card starts with a headline. You want your headline to inform your readers about the content of your card without being redundant.
- Once your card has at least 100 words, HQ will start to suggest headline options for you based on what you’ve written.
- As you continue to type, suggestions will change, to try to offer ideas that are as relevant to the card you’re writing as possible.
- Pro-tip: Select the magic wand tool on the left of the headline to generate a headline using AI.
Subject line score: HQ will scan your subject line, offering a 0-100 strength score and some qualitative tips that make subject lines engaging. To view your subject line score, select the subject line and your score will appear on the top left of the editor.
Smart Brevity Settings
Smart Brevity settings allow you to customize your guidance to focus on suggestions that matter to you or hold off suggestions until you are ready for them.
You can turn off SB guidance entirely, turn off specific types of SB guidance recommendations, or turn on focus mode so you only see blue underlines while the SB panel is open.
🪄 How it works:
- Click on the Smart Brevity score at the right-hand side of the editor to expand the panel
- Select the settings icon on the top right corner.
- Toggle off or on your Smart Brevity guidance preferences or turn Smart Brevity guidance off entirely.
- Select Focus mode if you would like to hide all blue underlines when the Smart Brevity guidance panel is collapsed.
Does Smart Brevity Guidance leverage AI?
Yes, the product offers AI-guided writing assistance. We use a combination of rules and machine learning-based models trained on Axios Media content to generate recommendations.
Is there bias in your models?
Our teams place an emphasis on creating responsible machine learning products. This includes careful problem design, employing technical methods to mitigate bias during development, continuous monitoring, and following practices recommended by the research community. This is an active area of research that we follow closely and eagerly.
Are you storing or training your models with any of my data?
No. Data is encrypted, and our personnel do not have access.
What happens when I dismiss or ignore a recommendation?
Dismissing a recommendation will hide the suggestion, and it will only reappear after a change to your text. We also use your feedback as a signal for how to improve Smart Brevity feedback.
How can I turn Smarty Brevity Guidance off?
If Smart Brevity Guidance becomes disruptive, you can hide your recommendations by collapsing the panel by selecting the > icon. When you’re ready to start learning the best ways to improve your writing, you can select the Smart Brevity icon in the right side panel!
Have any questions or feedback?