Connecting your Hubspot lists to your HQ audience

Set up a one-way sync to use your Hubspot lists in HQ

Axios HQ invites you to connect your current Hubspot distribution lists and sync them to Axios HQ. As your email lists change you won’t have to worry about updating your audience to match in Axios HQ. Updates will sync automatically!

Important note: Our CRM sync is a one-way connection, bringing information from your CRM to Axios HQ. If a subscriber opts out of your HQ series, remember this change won’t update in your CRM automatically. Manual adjustments may be necessary.

Table of Contents

1. Create a private application
2. Provide permissions and generate a secret
3. Select setup options & share your token

1. Create a private application

🛠️ How it works

• Navigate to your Hubspot account, click on your company name in the top right corner - take note of the Account ID under the account section which you will send to us.
• Next, select Profile & Preferences under your user profile.
• This will take you to a General page. On the right-hand side, select the Integrations dropdown. Expand the item, and select Private Apps.
• From this page, you’ll see a large orange button that says “Create a private app.” Select this to begin setup for the integration.
• You’ll be asked for Basic info, where you can provide a name and description of the application. We recommend something like “Axios HQ Sync.”

2. Provide permissions and generate a secret

🛠️ How it works

• In the top navigation, move from Basic info to Scopes, then expand the CRM dropdown.
• Select all Read boxes allowing view permission on all available CRM data.
• After selecting the appropriate boxes, click “Create app." 
• A pop up will appear confirming the application creation. Click “Continue creating.”
• A new pop up will replace the old one, stating “Your private app was created.” Click “Show token” and copy this into a text document.
  • You can find a convenient template here. You’ll be sending this to Axios HQ alongside some other information!
• Click “Close” to finish the setup.

3. Select setup options & share your token

Once connected to HubSpot, Axios HQ can bring your recipients into the platform in one of the following configurations.

Recipients will sync to HQ:

• As individuals, unaffiliated with a group (All Contacts)
• In segments based on the company they are part of (All Companies)
• In segments based on their industry (All Industries)
• In segments based on your custom lists, developed in your CRM (All Contact Lists)

Once these groups are synced to the platform, you can leverage any of the available segments or individuals you’d like in order to craft your audience! Let us know how you’d like to organize your contacts and we’ll be sure to set up your sync accordingly.

Once you've successfully generated the token that you'll sync to HQ and selected your setup configuration, send it over to us via our Secure Sharefile Folder. We recommend sending this as a .txt document; find a convenient template here.